If you own/belong to an organization or have outsourced your SEO work, it makes sense to provide Google Analytics access to others as well. Good news is that Google Analytics provides the ability to add any number of users to your account, and to grant varying levels of access to your reports. You may grant access to the reports of particular profiles when adding a new user, or modify access for existing users.
To grant access when adding a new user:
- Click User Manager, which is present at the bottom of the page
- Click Add User
- Enter the user’s email address, last name, and first name. Only limitation here is that the email address must be a Google Account, be it GMail or Adwords etc.
- Select the Access type for this user: View reports only, or Account Administrator, which allows the user to edit account settings. When you grant view reports only, the user will only be able to view the reports and won’t be able to make any changes. When you grant account administrator access, user will be able to make settings changes as well.
- Select the profiles to which this user should have access. User will have access to only those profiles or websites, which you grant access to.
- Click Add to move these profiles into the Selected Website Profiles list. Unless you do this step, there won’t be any profile available for the user to access.
- Click Finish to create the new user. They can now log in using their Google Account email address and password.
To modify access for an existing user:
- Click User Manager
- Find the user in the Existing Access list and click Edit
- From the Available Website Profiles, select the profiles to which this user should have access. Reports for profiles that are not selected will not be available to this user
- Click Add to move these profiles into the Selected Website Profiles list
- Click Save Changes to update this user’s access